Project Management Basics
Plan work, keep people on track and deliver on time, using simple tools.
See the courseDigital Marketing and SEO
Get found on Google, grow on social media and measure what works.
- Beginner
- 5 modules
- About 4 hours
- Free preview
Free while the course is in review.
You'll be able to
- Describe your ideal customer clearly
- Help your website show up on Google
- Plan social media and email that people want
- Read basic numbers to see what is working
Who it's for
Small business owners, side hustlers and anyone starting a marketing career.
What you'll learn
Know your customer
Describe who you serve, what they need and where they spend time online.
Get found on Google
Use the words your customers search for in clear page titles and content.
Social media that works
Choose one or two platforms and post useful content regularly.
Email and offers
Build a small email list and send messages people are glad to get.
Measure what works
Track a few numbers, such as visits and sales, and adjust your plan.
Final project
Write a one-month marketing plan for a small business: customer, channels, one offer and the numbers to track.
Taught your way
- Pick simple words or more detail, and more or fewer pictures.
- Lessons fit 10, 20 or 40 minute sessions.
- Already know some of it? A quick check lets you skip ahead.
- Every lesson ends with practice and feedback on your own work.
Learner ratings
Ratings are not available right now.
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See the courseQuestions
All questionsIs the same course the same for everyone?
The modules and what you are checked against are the same, so everyone learns the same skills. How each lesson is explained, and the examples it uses, change for you.
Do I need any experience?
No. Every course starts from the basics. If you already know some of it, an optional two-minute check lets you skip ahead.
How much does it cost?
While courses are in preview and their content is being reviewed, you can start them for free. Prices will be shown on each course page before any course goes on sale.
What if I don't understand a lesson?
Choose "Try it another way" under any idea to get it simpler, with more detail, with another example, as a picture or as a story. You can also ask your learning companion a question.
Preview: lessons and feedback are still being reviewed, and courses are not on sale yet.